The Manifesto

Dear World,

Liberté, Égalité, Fragrancité
A manifesto to open the eyes and nostrils of the public, academics and collectors. A help guide with plenty analogies so you become literate in Perfumery immediately. Simple bites of advice not to fall for pseudo statements by hot-aired experts. In one word, how to make things more exciting. Perfumery needs you too.

Read the manifesto (PDF)

"Perfumery lacks a code of conduct, not anymore" 120 pledgers so far: brands, journalist, stores, and, bien sur, the best perfumers.

The open letters

To Monique RemyPDFTo the Honorable Mr. Leonard LauderPDFTo the Australian Rail Minister and the QLD Museum’s DirectorPDF

Ethics. Transparency. More Than Craft. Air.Tangible. Tacit